Totoya Etios to Lock Horns with Maruti Swift

Maruti Swift, probably the hottest car in India, has been facing tough competition this year in the Indian market. Since the 2010 Auto Expo in January, the small car segment has witnessed a phenomenal growth with international players like Nissan, Ford, Chevrolet and Volkswagen entering the fray.

Now, Toyota is also set to enter the mass market with its super hatchback, Etios, along with its sedan variant. However, Toyota has not revealed yet which edition would go on sale first in the Indian market. Compounding Maruti's woes, Toyota-Kirloskar MD Hiroshi Nakagawa announced that the main competition for Etios would be Swift and Swift Dzire in both hatchback and sedan segment, respectively.

Toyota is already one of the most loved and admired brands worldwide as well as in India and Etios is sure to generate many more happy customers, thus making Toyota a major player in

the country.

Toyota Etios has been developed on a new platform and has a completely new engine which is not present in any Toyota car so far. Etios means Spirit and Principle which Toyota intends to give to its customers in India. The car will be first launched in India and then will be sold in global market unlike any recent entrants which are first introduced in overseas markets and then developed in India.

Besides a highly fuel-efficient petrol variant, a diesel possibility for Etios is also being worked out.